How to Find 1000s of New Customers through Target Marketing

Learn how to use target-marketing techniques to reach your unique customer mix and sell 50% more customers each year. In this workshop you will learn how to market to 8 customer groups who want to be your customers or clients.

You will learn the difference between conventional marketing and the more powerful: “sizzle marketing,” which converts prospects into motivated buyers by selling benefits and fulfilling needs. Learn how to use “sizzle marketing” with 7 marketing techniques to get higher customer response for your products and services. After this 3-hour workshop, you will have the target marketing skills you need to more rapidly grow your customer base. You will know how to create your professional marketing campaigns that get results.

Topics Covered:

• Understanding how to use “Sizzle Marketing” in your advertising and promotions to motivate customers to buy
• Learning how to use target marketing to reach 8 (or more) diverse customer groups
• Creating more powerful marketing campaigns by tying your product to customer needs
• Motivating customers to buy from you by selling benefits not features
• Learning how to design and implement marketing strategies that attract new customers while retaining old ones
• Using the 7 marketing tools of Phone, Email Marketing, Newsletters, Ads, Written Articles, Speeches, and Networking to generate more customers
• Choosing the best marketing technique to reach a target market
• Learning how to close more sales with a powerful “call to action”